There are two opposing political viewpoints when it comes to advocacy and than of course there are a variety of more moderate middleground opinions that fall in between the Queer Liberationists and Gay Assimilationist camps.
Gay Assimilationists - This ideology is to make gay/lesbian people seem like average, normal everyday citizens in the eyes of the general public. They want to make the case that gay families deserve equal rights and recognition and they want what everyone else wants: a house with a white picket fence and 2.5 kids. Some Gay Assimilationists are not inclusive of Bisexuals or Transgender people because they feel these groups hurt the gay rights movement. This is not the case for all Assimilationists and many seek to include all LGBT people and create a sense of assimilation into the general society. Gay Assimilationists often seek to advance their agenda through corporate sponsorships and see getting big business and government on their side as a way to advance equality. The assimilationists strive to paint the LGBT community as being no different than the heterosexual world and just want to fit in. They want the rights to marriage, the rights to adoption, to serve freely and openly in the military. Part of achieving these means, Gay Assimilationists seek to tone down the sexual aspect of gay pride, they feel that sexuality is one component of gay relationships and seek to emphasize much more the loving, financial, community, and faith based aspects of LGBT relationships.
Queer Liberationists - This camp of political theory views gender and sexuality in non-conformist ways. They do not apologize for the differences of Queer individuals and do not seek to "fit in". They embrace the idea of "We're Here, We're Queer, Get Used to it!" and believe society must change to accept them rather than they change to mold into hetero-normative society. Queer Liberationists are often but not always concerned with Queer issues as they relate not only to LGBT people but also to capitalism, anti-militarism, sexism, racism and other aspects of social justice. They are less concerned with same-sex marriage, adoption, and don't ask don't tell. Many times but not always they are against the institution of marriage altogether, feel gays are liberated from the idea of raising kids, and are against gays serving in the military because they are anti-military to begin with. Queer Liberationists often disagree with the idea of corporate partnerships and having big business and government intervene in LGBT issues. Queer Liberationists do not seek to hide their sexuality and gender expression, they seek to embrace it and encourage what has conventionally been frowned upon as inappropriate.
These are two diametrically opposed political camps. Most people have various opinions that don't fall so heavily into one party or the other. Where do you lie and what are your thoughts?